Australia’s largest supermarket chain, Woolworths, will soon be selling ECS Botanics Holdings Ltd’s (ASX: ECS) Hemp-based soups.
ECS and its distribution partner Just Foods Australia Pty Ltd (JFA) has secured distribution into Woolworths for ECS Botanics Mexican Spiced Bean Soup with Hemp and Indian Masala Lentil Soup with Hemp.
Alex Keach, Managing Director of ECS said total revenue to be generated from the distribution of the soups to Woolworths is uncertain at this time and further manufacturing runs will be required to meet anticipated first order and subsequent order volumes.
Mr Keach said the ECS soup products are positioned for people seeking a convenient, great tasting and healthy meal option. They consist of high quality and majority plant-based ingredients, developed by an experienced team of chefs and nutritionists.
The addition of these product lines into Woolworths complements the announcement in November last year regarding the introduction of ECS’ Hemp Seed Oil to their range.
Our Fast Moving Consumer Goods (FMCG) soups are unique in the market place and this latest deal is testament to the products branding and positioning towards a growing retail segment,” Mr Keach said.
“The deal also signifies the immense capability of Just Foods Australia, underpinned by the close working relationship we share. We have built a team of people with complementary skill sets, shared passion and beliefs. While the success we’ve achieved in the short term is pleasing, most importantly we are setting the foundation and capability to leverage the first mover opportunity in an exciting, high growth and evolving industry.”
ECS Botanics is an agribusiness and hemp food company, cultivating and processing hemp for the wholesale market and its own retail food brand.