Global electric vehicle company Vmoto Limited (ASX: VMT) has launched a new range of “VMOTO” premium branded products incorporating a modern and exciting brand re-design, which was released for the first time at the 2021 EICMA Motorcycle Show currently being held in Milan, Italy.
As part of Vmoto’s global expansion strategy, the company has launched its new “VMOTO” premium brand, with the aim of supplying a high quality and competitively priced range of zero emission electric motorcycles and mopeds to international markets, with a key focus on the rapidly growing European, United States and Australian markets.
The new “VMOTO” premium brand has been designed to position the company at the cutting edge of zero emission electric motorcycle and moped products and includes a modern and sophisticated re-designed logo. The new “VMOTO” premium brand is proprietary and representative of the company’s strategic, global expansion plans.
The company’s vision for the new brand is to create a feeling of excitement and joy for riders of Vmoto’s zero emission electric motorcycles and mopeds.
The company’s mission is to remain at the forefront of the ever expanding, zero emission electric motorcycle and moped sectors globally through uncompromising quality, customer service and innovation.
The philosophy of the new “VMOTO” brand is to develop and supply products that are for the adventure seeker, for people conscious of their personal impact on the environment and for people who simply enjoy the thrill of riding.
The company has launched the first model of its VMOTO premium product series, VMOTO STASH. STASH is the first VMOTO model entirely conceived and designed in Europe and it marks the beginning of the new collaboration with Castiglioni Creative srl (C-Creative) design centre in Europe.
The STASH model was styled by Mr Adrian Morton of C-Creative, one of the world’s top designers of motorcycles for MV Agusta and Benelli, two of Italy’s leading motorcycle companies.
STASH aims to offer the market a new concept of mobility, with a series of innovations designed to enhance rider comfort and make travel smarter. European design, high quality materials, innovative solutions, class leading performance and unprecedented riding pleasure are the key features of this brand-new model.
Launch of new VMOTO B2B/Fleet Model, Concept F01
The company has also launched a new B2B/Fleet electric moped, the “Concept F01”, at 2021 EICMA, which adds to Vmoto’s existing B2B/Fleet product range. The Concept F01 encapsulates the new Vmoto Fleet philosophy: a vehicle designed for delivery and ridesharing. Light, minimalist, reliable and cool. The Concept F01 is designed to optimally cover distances in large urban centres.
Its futuristic design, created together by Vmoto with C-Creative, reflects the search for beauty and functionality, combined with the environmental benefit of producing zero CO2 emissions. The model presented will complement the Company’s existing fleet products, comprising the VS1, VS2 and VS3 models.