With digital and remote learning on the rise as a result of COVID-19’s impact on schooling, early-learning technology business TALi Digital (ASX: TD1) is kicking off a national consumer-focused marketing campaign of its digital learning tools for children.
In its March Quarterly report, TALi said it had completed a marketing and sales strategy with a focus on increasing sales of its product suite to education and health providers as well as to parents.
As part of this strategy, TALi launched the Happier Kids Kit product designed to offer practical support to parents, health providers and teachers with at home cognitive health and online education.
TALi’s priority in the current quarter is to roll out television commercials and consumer focused digital marketing program in an effort to increase its direct to consumer sales.
During the March Quarter, TALi released its much-awaited initial results from a study using its TALi Detect platform – a mobile app to screen children for deficits of attention and the recent study is the company’s first ever large-scale activity – with approximately 1,000 students taking part.
The vast majority of participants were children aged 5 to 7 and screened in a normal classroom environment as part of an agreement with the Victorian public education system.
According to the study, approximately 13% of children were identified as having attention issues compared to other classmates and peers which is broadly in-line with academic estimates.
TALi achieved Google for Education Partner status during the quarter, which supports product access via Google products including G Suite for Education and Google Chromebooks.
“These products dominate the US education system with over 55% of all US school children using a Google product every day to facilitate their learning experience,” TALi said.
“Google for Education Partner status enables TALi to access technical, marketing, and branding support and participation in co-marketing activities from Google.
“Partner status secures TALi’s position as a first-to-market leader in the attention assessment and training segment, globally,” TALi added.
The Company also welcomed new senior recruits to support market education and product sales.
Looking ahead, TALi is progressing with international partner discussions on global rollout of the technology platform as well as ongoing regulatory and reimbursement activities.
TALi ended the quarter with net cash at bank of $5.1 million.