e-Commerce marketing and Artificial Intelligence (AI) company RooLife Group Ltd (ASX: RLG) continues growing its client base with the appointment by Reid Fruit, one of Australia’s largest cherry producers, to deliver digital marketing services for China.
Managing Director, Bryan Carr, said RooLife will provide all social media activity and e-commerce promotion within WeChat and Little Red Book.
RooLife has launched the Reid Fruits WeChat mini app. onto the WeChat platform, with Reid Fruits becoming the first Australian horticultural exporter to combine RooLife’s Guzhang consumer engagement and social commerce platform with Laava Smart Fingerprints and Source Certain International (SCI) provenance verification technology to confirm Reid Fruit’s provenance and authenticity to Chinese consumers.
The partnership combines scientific and digital security measures to give Reid Fruits strong brand protection capabilities and integrates with a consumer engagement platform and media campaigns tailored to its key markets by RooLife in China.
Whilst initial revenue to be generated from this partnership is not expected to be material, significantly, this is the first example of an application delivering combined marketing and product verification which is being launched by RooLife.
Managing Director of Reid Fruits Tim Reid, said the extra security validation delivered using the combined technology of Laava and Source Certain gives consumers confidence when buying their cherries, that they are getting what they paid for.
The Reid Fruits WeChat app is a great example of social e-commerce marketing which also delivers product verification and confidence to Chinese buyers of Tasmanian cherries. We are delighted to be working with another great Australian brand in China and integrating innovative Australian technology,” Mr Carr said.