Australian digital marketing-technology business Gravy Gaming have partnered with Canadian mobile entertainment company Bravio, signing a software licensing agreement for its QuizJam MarTech platform, which is set to extend the reach of the businesses, globally.
The agreement will see Bravio license Gravy Gaming’s flagship QuizJam technology, which facilitates fan interaction through online quizzes and games, adding it to its suite of technologies, which already includes music streaming, social-dating apps and an international lottery purchasing platform.
Bravio will hope to accelerate the massive success achieved by QuizJam to date, with the marketing technology most notably working with Publishers such as Seven West Media, Mamamia, brands such as sportsbet and Western Australian soccer team Perth Glory.
“Bravio are pleased with the engagement of Gravy Gaming, allowing our consumers and partner companies such as Perth Glory FC access to social engagement software, we specifically want to offer our partners and sporting fans access to highly entertaining skill based games, gamification within a skill format is a critical part or our customer retention strategy.
QuizJam developers have a fantastic understanding of social consumer interaction, the general sports fan and our partners need for customer retention. Im please to see the QuizJamplatform is growing rapidly.” Bravio CEO Paul Carrol said.
The Canadian media company will offer the QuizJamgamification software to multiple Australian sporting clubs and aim to further advance interactive quizzes across its international mobile digital entertainment portfolio.
Additionally, Bravio will also offer the software to clients operating its new Sports Foundation Lottery Platform. The lottery platform allows sporting clubs to easily set-up their own fully-licensed and ensured lotteries up to a total of A$4 million per week and fans will be able to earn lotto tickets by interacting with the QuizJam platform.
To date 12 top-tier partners will be using the lottery platform, further increasing the reach of the QuizJam technology.
Commenting on the significant acceleration of the marketing technology, Quizjam CEO Joel Steel said:
This is a very exciting partnership for QuizJam as we are about to close our series A round of funding and begin to rapidly scale the business.”
“Bravio’s global reach and partners can all benefit from the QuizJam platform and we look forward to integrating our match platform and managing the technology behind their Foundation Lottery in Australia”