Hearing solutions specialist Nuheara Limited (ASX: NUH) reports that it has now surpassed over $2 million in sales for pre-orders of its newest flagship product, IQbuds2 MAX.
Nuheara CEO Justin Miller said that the company’s Direct-To-Consumer (DTC) sales model had proved itself time and again during the COVID-19 global pandemic.
The fact that we have built a global online platform to reach our consumers directly, and that we have pre-sold more than 4,600 IQbuds2 MAX in less than five months, demonstrates how resilient our sales and marketing platform is – even as economies have been drastically impacted by COVID 19,” Mr Miller said.
“Nuheara’s IQbuds2 MAX pre-orders have predominantly been focused in the EU and North American markets, with non-Australian customers representing more than 85% of all sales for the current quarter.
“Revenues for this period continued this global trend with year on year sales growth rates of 197% for the USA, 83% for the UK and 51% for Canada.”
Mr Miller said the fulfilment of IQbuds2 MAX backorders is now entering the logistics phase with Nuheara working through the staged delivery of completed product, from the Malaysian manufacturing facility, to its five warehouses located in the UK, USA, Canada, Australia and China.
“COVID-19 logistics are still adversely impacting delivery schedules. However, once completed products have been receipted into these warehouses, individual units will then be deployed as final consumer shipments over the coming weeks.
“With the logistics phase commencing, and a successful capital raise now complete, we look forward to an even more effective and aggressive marketing push to further accelerate our strong global customer reach.”