Nutritional Growth Solutions Ltd (ASX:NGS) has signed an agreement with leading YouTube multi-channel network and influencer-focused development platform Yoola for content, experiences, products and brands.
NGS CEO and Managing Director, Liron Fendell, said Yoola will offer NGS and its Healthy Height brand the most effective tools for organic interaction with target audiences in Asia, allowing the brand to achieve the desired marketing performance targets and consumer engagement in that region.
The agreement with Yoola allows the company to create a strong brand in the Asian region, transforming Healthy Height to a true global brand and complementing NGS’s existing US sales through online channels including Amazon.
Ms Fendell says Yoola has successfully “built a bridge” between western content creators and Asian audiences. It has agreements with China’s leading social media networks including Weibo, ByteDance and Tencent, along with a host of other platforms that can help NGS to build the brand in that region.
The Company is absolutely delighted to have Yoola working with the Healthy Height brand. In the world where e-commerce business model dominates, we cannot wish for a bigger and stronger partner that will help us gain immediate brand awareness and engagement in the Asian region,” Ms Fendell said.