Leading online retail marketplace for home and lifestyle products, MyDeal.com.au Limited (ASX: MYD) has launched native mobile applications (apps) for iOS and Android devices to improve customer experience and retention.
- The MyDeal native apps will enable the company’s 883,000 active customers to more seamlessly compare and buy items from its range of six million home and lifestyle products. Users can access mobile-specific features and activate additional offers including:
- App-specific discount coupons and push notifications for offers;
- Shop-by-room navigation;
- Product cross sharing to social media apps;
- Seamless checkout management; and Shop the look’ visual search functionality (stage two).
MyDeal’s average monthly website traffic is approximately 6.8 million visits – 75 per cent via smartphone or tablet devices.
Founder and CEO, Sean Senvirtne, said that with the native apps expected to increase traffic, they have been developed to ensure fast performance and high reliability while delivering extra functionality suited to mobile applications.
Operating a leading online retail marketplace for home and lifestyle products, we understand that providing a seamless customer experience is vital, no matter how users choose to access our platform,” Mr Senvirtne said.
“While our website is already mobile-optimised and personalised to each user, we know that customers use the website differently when they’re accessing it through mobile devices.
“The launch of the native mobile apps reduces customer friction on the platform as it allows those using mobile channels to more effectively access additional features and interact and compare prices across our vast product range faster, before ultimately purchasing in a seamless way.
“The native apps are a key part of our growth strategy of improving conversion and retention rates by continually refining the customer experience and optimising the site, harnessing the data from different channel usage across our platform and more effectively personalising our interactions and offers for customers.”