Take some the biggest names in the entertainment world, add in a base jumping legend, combine them with one of the most successful audience participation concepts in recent memory, throw in the excitement of using the latest in communications technologies and a US$1 million grand prize and you have the recipe for success that is MSM’s Megastar global talent show competition.
ASX-listed digital technology and entertainment company MSM Corporation International Limited (ASX: MSM) has grabbed international media attention with its bold Megastar talent quest which is backed by some of the world’s most powerful entertainment stars, including eight-time Grammy Award winning superstar Usher.Usher is a Headline Judge and a marketing ambassador for MSM’s global Megastar competition, bringing with him a major social media presence with over 68 million ‐ Facebook (46 million), Twitter (12.3 million), Instagram (6.7 million) and YouTube (3.3 million) followers.
He will use his popularity and influence the market and promote the brand across his social media platforms, whilst also maintaining audience and media attention with his high impact role as Headline Judge.
On the other side of the camera, MSM has also grabbed entertainment industry attention with the signing of highly regarded, music video and promotions director Mickey Finnegan who will direct the production of in-app, promotional, social and ‘behind the scenes’ videos as part of the Megastar promotion.
Those productions involve Usher, hosts SketchShe and a selection of performers representing various Megastar talent categories and have been quickly taken by the international entertainment media, helping to spread the Megastar name far and wide.
Recently MSM added the name of world famous wingsuit pilot and base jumper Jeb Corliss to the Megastar judging panel and to add his internet fame to the marketing campaign.
“Jeb Corliss is a genuine global megastar who strives to be extraordinary at what he does and how he lives his life, every day. We are very excited that Jeb has joined the Megastar team.
He personifies Megastar’s transformation of the talent competition genre by removing the boundaries of stage and screen. Megastar is truly about all talent,” MSM Managing Director, Dion Sullivan, said.
What is Megastar
Mr Sullivan recently told TechInvest that Megastar is unlike any other talent competition.
“I am really excited to say that we are taking the television format and really expanding its breadth and its reach via the mobile application,” Mr Sullivan said.
“Megastar is very different than any other talent format that I’ve seen. Megastar is for the emerging talent. It is for the people that are aspiring towards greatness and we have built a platform that will allow them to harness that,” he said.
The global, mobile‐first talent competition, features emerging talent performing in any category, competing to win US$1 million, a role in a film and various other prizes. Winners are chosen by fans voting in the competition through the Megastar App.
The Megastar competition has been successfully launched in MSM’s six core markets – the US, Great Britain, Australia, Canada, New Zealand and South Africa – with a Megastar App available for download from the Apple and Google Stores.
Additional Megastar competitions will also be held in non‐English speaking markets via partnering and licensing agreements.
Analysts are forecasting a potential world-wide Megastar audiences of 120 million plus, with MSM set to take financial advantage of the popularity of the event and brand ambassadors like Usher through In-App purchases, subscriptions, advertising and eventually merchandising and data analysis.
A recent research report has estimated that MSM may convert 0.8% of an addressable audience of 22 million in FY2018, with that number climbing to 63 million by 2025, delivering estimated EBITDAs of $5.4 million in FY2018 and $16 million in FY2020.
The first global audition heat commenced on 30 September with the grand finale scheduled to commence on 2 December 2017 with the Finale scheduled for 14 December 2017, a prime time for attracting major global audiences in the lead-up to Christmas/New Year season.