ASX-listed Digital technology and entertainment company, MSM Corporation International Limited (ASX: MSM) has signed another major international entertainment name as it closes in on the first series of heats for its global Megastar talent competition.

With the company now turning on the afterburners in the lead-up to the first global audition heat commencing on 30 September, MSM has announced another coup with the signing of Antidote Digital and Mickey Finnegan to produce key promotional videos.

The international recognised production company will work with director Finnegan to produce in-app, promotional, social and “behind the scene” videos, which will be shot at multiple locations across Los Angeles in the coming week.

Finnegan is best known for his music video and commercial work with artists and brands such as LMFAO, Cee Lo Green, Miley Cyrus, R.Kelly, Lil Jon, Soulja Boy, Rebel Wilson, Tyga, Bella Thorne, The Offspring, Far East Movement, Dada Life, X-Factor, MTV, DancingWith the Stars, Dish, Pepsi, Intel, GSN, HGTV, FOX, ABC, Kia among many others.

The Megastar productions he will direct will involve Megastar’s celebrity judge and mentor Usher, hosts SketchShe and a selection of performers representing various Megastar talent categories. Usher has been instrumental in the development of the treatments in his capacity as Megastar’s Chief Creative Director.

The video activities comes as MSM is finalising production, media and marketing spend to generate massive interest in the Megastar competition and the launch of the Megastar App in six key regions.

To maximise user uptake, the company and its industry leading advisors are timing its global activity to ensure users can engage with the Megastar App immediately upon learning of its existence. Social media engagement and App downloads are expected to occur rapidly once marketing activity commences.

In addition to the video productions, leading Australian and US broadcast media will conduct interviews under embargo, until the global public relations, media and marketing campaign is executed in October 2017.

“We are very excited to have Mickey directing the production of world class video assets for the first Megastar competition,” MSM Managing Director, Dion Sullivan, said.

“These videos will provide highly engaging content for use within the app itself and they will also play an integral part in our global media and marketing program.”

“Over the coming week, we are introducing key Australian and US media to the Megastar competition for the first time, under embargo. We believe involving the media in this way will maximise global interest our media and marketing program, significantly amplifying the Megastar brand, driving installs and user engagement.”

The Megastar Competition, is a mobile-first talent competition, featuring performers of any category, competing to win one Million US Dollars, a role in a film and several other prizes.

It will be promoted by a massive multi-faceted marketing and media program across the USA, UK, Australia, New Zealand, Canada and South Africa and throughout five weeks of heats, three weeks of finals rounds, grand final week and the live finale.

The first global audition heat commences on 30 September and the grand final will commence on 2 December with the Finale scheduled for 14 December.