iCandy Interactive Limited (ASX:ICI) has successfully completed an early access trial for its new game, Claw Stars with Google Play.
During the Trial, iCandy’s studio team had been gathering feedback and input from gamers and making adjustments to Claw Star’s game-play and mechanic, leveraging from iCandy’s previous experience in Masketeers.
Claw Star’s retention rate has outperformed Masketeers, recording Day-1 and Day-7 retention rate of up to 46% and 18% respectively. For comparison, the Day-1 and Day-7 retention rates of Masketeers during its early access trial was approximately 37% and 8% respectively.
Day-1 retention and Day-7 retention measures the fraction of users that returns to the mobile game 1 day and 7 days after installation. These two retention rates are closely watched within the mobile gaming industry as they are potential early indicators of a mobile game’s future monetisation metric. Longer duration retention rates are not typically tracked in the industry, especially for mobile game genre of casual mobile game that Claw Stars fall under.
Claw Stars is currently scheduled for a global launch in June 2021. It has started accepting pre-orders and pre-registration on the Apple App Store and Google Play Store, and has recorded more than 78,000 pre-order within its first week.