An international subsidiary of Australian marketing network and solutions provider I Synergy Group Limited (ASX: IS3) is preparing to unveil a new e‐wallet feature for its retail affiliate programme, MY Smart Shopper (MSS).
The announcement coincides with the signing of a collaboration Memorandum of Understanding (MoU) between I Synergy International Sdn Bhd (ISI) and Malaysia’s Fass Payment Solutions Sdn Bhd (Fasspay).
Fasspay is a mobile payment service provider with proficiency in integrated payment solutions, from retail management system to merchant management portal and mobile application integration services.
Lennon Chu, Chief Executive Officer of ISI, that with the soon to be launched MSS Pay, MSS will be equipped to offer the full scale of an integrated point of sale transaction channel, offering both cash and cashless payment methods.
He said the integration of an e‐wallet system will provide added convenience for all of the program users in performing digital transactions that are secure with intuitive user experience.
Providing innovation to our customers experience is at the core of our efforts. We are designing a mobile payment solution that is innovative, secure, and dynamic,’’ Mr Chu said.
“MSS is a performance‐based retail affiliate marketing solution under Malaysia’s leading affiliate marketing platform, Affiliate Junction (AJ).
“Through MSS, participating offline and online retail businesses get connected to AJ’s affiliates which will drive leads and sales to their outlets and platforms.
“For shoppers, MSS is a program that offers them with retail rewards for every transaction they performed using the programme.”
To date, MSS has more than 2,500 participating merchants and three million members. MSS Pay is expected to be released for public use in mid‐November 2019.