Leading voice-based social media developer HearMeOut Limited has expanded its relationship with Ford Motor Company into the major key market of India.
The Israeli-based, ASX-listed company’s (ASX: HMO) platform will now be accessible to all Ford motor vehicles in India utilising the SYNC in-car entertainment technology.
Launch of platform in India is an expansion of its existing relationship with Ford, which enables the HearMeOut platform to be used in Ford vehicles utilising SYNC in-car entertainment technology in the USA, UK and Ireland.
HMO believes the expansion of the Ford relationship into India is important for two reasons, it provides further reinforcement of the validation of the platform by Ford – a globally significant company in the automotive space, and secondly it provides immediate exposure to a market that has a strong engagement with social platforms and voice-based platforms.
HMO continues to expand its relationship with Ford, one of the leaders in automotive and connected car innovation,” HearMeOut Co-Founder and CEO Moran Chamsi said.
“We expect to rapidly add our platform to additional Ford markets, which is a key element of our connected car strategy. “The validation by Ford of our platform will also assist us to fast track discussions with additional car manufacturers looking to introduce the HearMeOut platform to their own in-car entertainment platforms,” he concluded.
HearMeOut has experienced strong historical engagement with the Indian market, which it expects will be expanded through the approval of its platform to Ford vehicles using the SYNC in-car entertainment technology.
The Company has a strong influencer network in India, with influencers such as RJ Balaji, Andrea Jeremiah, and Chinmayi Sripaada, having in excess of 150,000 followers on the platform already.
The company expects to rapidly add further automotive markets in 2018.
Shares in HMO remain unchanged at 13.5c in early afternoon trade.