SaaS solutions provider for small and medium businesses AppsVillage Australia Ltd (ASX: APV) has confirmed that Facebook will commence a pilot with AdRabbit to support SMBs looking to advertise on social media.
Facebook Israel Head of domestic market, Guy Buzz Ruck, said the organisation recognises the importance for SMBs to build their online presence to ultimately drive customer awareness, engagement and revenue.
He said that while some Ad platforms suffer from low levels of SMB engagement due to the fact SMBs generally don’t have the time, knowledge or skills to launch digital advertising campaigns.
AdRabbit was designed to solve this problem by enabling SMBs to design, build and launch professional digital advertising campaigns with a few clicks and at a fraction of the cost of more traditional advertising channels.
Mr Ruck said Facebook Israel sees the potential of AdRabbit supporting SMBs advertising efforts and is commencing a three-month pilot starting with up to 1,000 SMBs trialling the AdRabbit platform.
Facebook Israel’s pilot with AdRabbit will commence in Israel in March 2021.
We created the “Our Business” programme in Israel in order to help SMB’s to go through digital transformation as we understood that especially now digital presence is needed more than ever,”Mr Ruck said.
AdRabbit provides a simple and streamlined solution for SMBs to quickly launch advertising campaigns on social media platforms. We recognise the huge potential this solution has in helping SMBs build their business via online marketing, especially during the COVID-19 pandemic.”