SaaS solutions provider for small and medium businesses, AppsVillage Australia Ltd (ASX: APV), reports that Facebook has published a successful case study on AppsVillage performed by the Facebook global team, that positions AppsVillage as a strong business driver for SMBs.
The case study was performed by Facebook analysts and global marketing team where they tested AppsVillage advertisement performance and brand awareness expansion across millions of SMBs with high performance results.
We undertook a wide range of testing to ensure our AI-based platform performed exceptionally well to add significant value and deliver clear results for SMBs’ online promotions. This is when we began testing with Facebook,” AppsVillage Founder and CEO comments, Max Bluvband, said.
“The results that AppsVillage has delivered to date have been exemplary and I am delighted that AppsVillage and JARVIS are being recognised by Facebook as a way to increase reach and lead conversion rates for SMBs.”
The Facebook case study reached 14.7 million people across the US during the campaign with the following key results:
- The average lift in brand recall in the US was 6.7 points
- Unaided brand awareness increased by 5.8 points
- 48% higher brand awareness than the vertical norm benchmark
- 100% increase in brand recall than the regional norm for users aged 45+
- ~50% lower costs than regional and vertical norms
Mr Bluvband said the results of this study, and the increased usage the Company is experiencing by SMBs globally, demonstrates how well the product works and cements AppsVillage as a global leading SaaS growth solutions provider specifically targeting the SMB market.