Esports Mogul Limited (ASX:ESH) has engaged with Kellogg USA and ESA to bring the Halo 5 Snack tournament online during the first half of 2021.
Mogul owns the world’s most advanced tournament and matchmaking platform: mogul.gg. Mogul generates revenue by partnering with brands and creating unique sponsorship-driven esports experiences for players at no cost to the end user.
Esports Arena CEO, Tyler Endres, said combining the company’s technology and esports marketing expertise, Mogul worked with the game publisher, brand, and event organiser to deliver Halo tournaments to households across the country.
With COVID-19 making it impossible for people to participate through physical gaming centres, Mogul was tasked with bringing an entire tournament series online, making it accessible for a broad Kellogg consumer base.
Gamers were notified of the event through Kellogg’s 4.2 million product packages bought and sold at Walmarts across the United States. A total prize pool of US$25,000 and the challenge “battle the nation and test your skill” incentivised both serious and amateur gamers a chance to participate.
Mogul worked quickly and diligently in designing & deploying the tournament experience for this series. We were impressed by the quality of service provided, the agility of the platform and the thoughtfulness in execution. End to end, Mogul demonstrated why their SAAS model is considered a global leader in esports tournament design and implementation,” Mr Endres said,
Mogul CEO, Michael Rubinelli, said the Mogul model brings UX, UI designers, data scientists, and brand strategists capable of helping clients define design, and deploy authentic esports experiences via this emerging channel.
“This traction in North America aligns with growing our global presence and has already opened up new global opportunities to work with other top tier brands.”