Emerge Gaming Limited (ASX: EM1) has become an Independent Software Vendor (ISV) partner of Microsoft driving the development of its Game Cloud Streaming Product.
Gregory Stevens, CEO of Emerge, said an ISV is a tech industry term used by Microsoft and other companies to describe individuals and organisations who develop, market and sell software that runs on third- party software and hardware platforms, such as Microsoft’s Azure.
The future of gaming is the streaming of immersive and interactive high-quality 3D graphic content delivered in high definition video and with 5.1 surround sound to smartphones, tablets and smart TVs. No downloads, no hardware and no patches,” Mr Stevens said.
“First movers such as Google Stadia and Nvidia have launched Game Cloud streaming products into the market and continue to struggle for user adoption and commercial feasibility. The key to success lies in the quality of service, entertaining content and the price to end users.
“Developing the game cloud streaming with Microsoft as a partner gives Emerge an advantage of scalable access to hardware to deliver high quality streaming services to the end user. To add to this, with Microsoft we have demonstrated that a more affordable price offering to the end user is feasible.”
As a Microsoft ISV Partner, Emerge has designed and successfully tested a unique scalable hardware infrastructure solution that seamlessly operates its game cloud streaming technology solution on the Azure servers integrating the Azure PlayFab software.
Mr Stevens said Emerge is leveraging Microsoft’s new edge zone computing capabilities to efficiently stream high quality immersive gaming experiences to mobile devices, smart TVs and PCs, with no downloads required.
He said that by partnering with Microsoft, Emerge eliminates the need for significant upfront investment into expensive server and GPU infrastructure required for streaming immersive high quality games and content. Microsoft will offer its infrastructure solution on a pay-as-you-use basis, meaning Emerge and its distribution partners can offer commercially feasible game cloud streaming services to the end user accelerating business development by overcoming the major infrastructure entry barrier in the industry.