Data streaming platform Confluent has announced it is deepening its partnership with long-standing partner, Google Cloud.

The expanded partnership will involve added technical, marketing and sales investments. These include added technical support to further integrations between Confluent and Google Cloud’s data and analytics services, as well as enhanced go-to-market resourcing, which Confluent claims will lead to more awareness of the value that the company brings to Google Cloud customers, driving greater alignment across sales, marketing and engineering teams.

Confluent is currently available through Google Cloud Marketplace and feeds real-time data into Google Cloud services such as BigQuery, Google Cloud Storage, Dataflow, Dataproc, and VertexAI for organisations to build machine learning, artificial intelligence, and streaming analytics use cases.

The aim of the partnership is to make it easy for customers to connect and process real-time data flows throughout their entire organisation to power modern applications and analytics.

“Together, Confluent and Google Cloud are helping organisations solve their most pressing data challenges,” said Erica Schultz, President of Field Operations, Confluent. “Through our expanded partnership, we’ll help more customers transform their businesses with real-time data and modernise their data platforms with a reliable bridge from their on-premise, multi-cloud data architectures to Google Cloud.”

Confluent has also been announced a Google Cloud Technology partner of the Year.

According to Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels, Google Cloud, the partner awards “recognise the significant impact and customer success that our partners have driven over the past year.”

“We’re delighted to recognise Confluent as a 2023 Google Cloud Partner Award winner, and look forward to a continued strong partnership in support of our mutual customers”, said Ichhpurani.

Confluent recently launched a new partner program to provide technical, sales and marketing support for technology partners, including database, data analytics and other big data software developers. The company currently has alliances with Arcion, AWS Lambda, Clickhouse, Google Cloud, Elastic, HiveMQ, Imply, Materialize, MongoDB, Onehouse, Precisely, Qlik, Quix, Rockset, Startree, Tinybird and Waterstream.