The online world is a battlefield. Big corporations and small businesses fight for that special spot in Google and visibility in Facebook. How can a business get there when there are billions fighting for the same thing, with the same weapons? Well I can’t guarantee a spot but I can give you essential facts and tricks business owners must know before entering into war.
Everything is advertising now. With the videos you watch, the songs you listen to, even the books we read. Advertising is almost everywhere.
There is of course an increasing misinformation about advertisements and how they might cater to only mainstream corporates. People believe that platforms such as google and facebook favour those with big money pockets and budgets.
So from a marketer’s perspective, can small everyday businesses benefit from the clutches of Google and Facebook ads?
Let us look at it from the businesses point of view. Every business needs new consumers. The question every business has is, how to get more people to look their way? This is what in marketing terms is called traffic.
Traffic to your website, traffic to your store.
How do we get people to get there?
Not a big surprise but Social Media platforms such as Facebook Ads are the exact venue for garnering visibility.
While google ads might be the flashy billboard of the online marketing community, Facebook ads are the cheerful pamphlets that people hand out to you. They are generally more friendly and personal.
The misconception about facebook ads to businesses come from who is going to view your ads. And while Facebook’s algorithm has a super computer mind, it is the businesses that target specific groups and interests.
As previously mentioned, Facebook is all about establishing social connection and engaging with the audience. It is entirely up to the businesses or the person behind the account to set up the ads with as much as credibility as possible.
Contrary to facebook and it’s personal approach, Google is the gigantic billboard that attracts several while driving past.
The giant that is Google takes an entirely different approach than facebook.
While facebook thrives on visual and design appeal, Google is all about the direct content. Consumers search something, they like it, they click on it.
Google Ads uses keywords and phrases instead of pictures. Although there is a shopping and display option, the predominant and well known google ads is search ads.
There is the misconception that google ads work for the highest bidder. However, it is simply the keywords and the strategies that you choose along with the relevancy of your website and a general trust factor.
Google ads are unsurprisingly more technical and complicated compared to facebook ads but that is also because Google ads have a higher range and higher probability of conversion.
So, what can we as small business owners be able to achieve from these tech giants?
Small businesses have a local reach that corporates simply can never hope to achieve. As small businesses it is easier to gain trust with a more personal touch.
By simply looking at the difference between facebook ads and google and analysing where your customers lie online, small businesses just need the right marketing strategy to get all the conversion rates rivaling every big corporation.
It might seem hard and near unnecessary but with everything being digitized, it is highly recommended that Businesses keep an open mind and adapt the dual platforms and use them to get as many profits as possible.