The signing of two new partnerships has allowed AppsVillage Australia Ltd (ASX: APV) to commence the pilot phase of its micro-finance funding offering in the US ahead of schedule.
Following the signing of partnership agreements with Seek Capital LLC and Fundomate, Inc. the pilot is taking place in the US, three weeks ahead of schedule.
AppsVillage is rolling out micro-finance products valued between US$5,000 and $50,000 backed by its new partners to a limited number of locations and SMBs.
AppsVillage said this allows the company to refine and finalise its customer acquisition strategy by testing and assessing the best target geographies and SMB verticals.
The Pilot is expected to last eight weeks and once complete the company will officially launch its micro-finance offering to its network of SMBs across the US.
AppsVillage’s technology has automated the design, development, maintenance and marketing of mobile apps, allowing any business to build, preview and launch their own application without have any code writing or digital marketing knowledge.